Why Weight
Customer: The Bariatric Consultancy Ltd / Task: Logo and brand, graphic design
more info
Why Weight is delivered across NHS Crawley and Horsham & Mid Sussex and High Weald Lewes Havens CCGs. It is aimed at people who have already tried dieting but are still unable to control their weight. One of the ways it works is by helping to break a cycle where a person feels unable to exercise due to a related difficulty, arthritis for example, which has a knock-on effect on weight.
Why Weight required a brand identity and we focused our design solution around the strong and memorable tape measure shape, and clean, simple typography.
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frogjuggler ltd