the brief
To design the UI for the mobile version of a vintage clothing sales app and define the UI direction, branding and digital UI.
TARGET AUDIENCE
The target audience is primarily 25 to 34 year olds who want to buy and sell vintage clothing online.
KEY FUNCTIONALITIES
Create a profile
Upload items to sell
Leave reviews for other sellers
Suggestions based on style choices
Search for items via category
Add items to wishlist
Ask seller a question / contact seller
Make an offer on an item
Purchase items
Leave reviews
Upload items to sell
design process
DISCOVER: COMPETITIVE ANALYSIS AND RESEARCH
vinted
Vinted is an online marketplace based in Lithuania for buying, selling and exchanging new or secondhand items, mainly clothing and accessories. I studied the design principles used throughout the app to see which elements could be applied to Revamp.
depop
Depop is an online marketplace used by more than 15 million registered users. It was originally started as a place to buy and sell clothes, like Poshmark or other online thrift stores – and while people still use it that way, it has also expanded into a place where people can set up online stores for their own brands, whether it’s clothes or something else. I analysed the design principles that work well on Depop to see which elements would work well on Revamp.
IDEATE: EXPLORATORY SKETCHES
IDEATE: MID FIDELITY WIREFRAMES
BRANDING
A simple icon has been created to combine a coathanger and love heart to convey a love of clothes. The font is light-hearted and fun to appeal to the target audience of 25 to 34 year olds who want to buy and sell vintage clothing online.
DESIGN: ICONOGRAPHY
Simple line icons have been created to compliment the logo and branding.
DESIGN: TYPOGRAPHY
DESIGN: COLOUR PALETTE
DESIGN: IMAGE STYLE
Images should reflect the brand and be fun and lighthearted to appeal to the target audience.
People will stare. Make it worth their while.
HARRY WINSTON
FINAL DESIGNS
